Wander + Wild
Brand Identity
Inc. Logo design
Brand Stamp
Brand Icon
Wander + Wild is a wholesome, adventurous and passionate small business that inspires kiddos (and their loved ones) to #findthewild through their timeless, earth-inspired outdoor wear. The focus of their products is to bring people together in natural settings, nurturing a sense of connection and deep respect for the extraordinary planet we call home. To be invited to be a part of this project was an honour.
Working with the brief from owners Kirsty and Rani I set about putting together a brand identity that would work across their range of outdoor apparel, accessories and packaging. I created a timeless typographic logo that flexes between horizontal, vertical or stamp layouts depending on the application but most proudly on the outer of their kids gumboots. A brand icon sits neatly in small areas like the boot tags to add a playful touch and to solidify the brand's identity. Finally, a range of four nature inspired patterns were designed to line the inner of their cute as a button boots.
![wanderandwild-gumboot-branding Wander and Wild basket and gumboots](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wanderandwild-gumboot-branding.webp)
![wander-and-wild-logo-branding-design-02 Little girl wearing rust colour Wander and Wild gumboots](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wander-and-wild-logo-branding-design-02.webp)
![wander-and-wild-logo-branding-design-03 Row of Wander and Wild boots in different colours](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wander-and-wild-logo-branding-design-03.webp)
![wander-and-wild-logo-branding-design-05 Wander and Wild logo on backpack](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wander-and-wild-logo-branding-design-05.webp)
![wander-and-wild-logo-branding-design-04 wander-and-wild-logo-branding-design-04](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wander-and-wild-logo-branding-design-04.webp)
![wander-and-wild-logo-branding-design-06 wander-and-wild-logo-branding-design-06](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wander-and-wild-logo-branding-design-06.webp)
![wander-and-wild-logo-branding-design-08 Wander and Wild Logo on tag on woven basket](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wander-and-wild-logo-branding-design-08.webp)
![wander-and-wild-logo-branding-design-07 Row of multi coloured Wander and Wild kids gumboots on a log](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wander-and-wild-logo-branding-design-07.webp)
![wanderandwild-logo-branding12-03 wanderandwild-logo-branding12-03](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wanderandwild-logo-branding12-03.webp)
![wander-and-wild-logo-branding-design-10 wander-and-wild-logo-branding-design-10](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wander-and-wild-logo-branding-design-10.webp)
![wander-and-wild-logo-branding-design-09 Wander and Wild logo icon on rain jacket](https://www.noworneverdesign.com/wp-content/uploads/2024/01/wander-and-wild-logo-branding-design-09.webp)